Role of Media in Increasing Violence against Women and Girls in the Society

This research article critically examines the role of media in perpetuating and potentially exacerbating violence against women and girls. It analyses various forms of media, including news, advertising, film, television, and social media, to explore how the representation of women can contribute to a culture that normalizes and even encourages gender-based violence. Using a theoretical framework that combines feminist theory and media studies, the article highlights the ways in which media can reinforce harmful stereotypes, objectify women, trivialize violence against women, and promote rape myths. Additionally, the article delves into the potential psychological and social impacts of these media portrayals on both individual attitudes and societal norms. Finally, the article offers recommendations for media professionals, policymakers, and the public to address the issue of media-driven violence against women and girls.