Constructing a MOEA approach for product form Kansei design based on text mining and BPNN

Kansei Engineering (KE) is a product design method that aims to develop products to meet users’ emotional preferences. However, traditional KE faces the problem that the acquisition of Kansei factors does not represent the real consumers demands based on manual and reports, and using traditional methods to calculate relationship between Kansei factors and specific design elements, which can lead to the omission of key information. To address these problems, this study adopts text mining and backward propagation neural networks (BPNN) to propose a product form design method from a multi-objective optimization perspective. Firstly, Term Frequency-Inverse Document Frequency (TF-IDF) and WordNet are used to extract key user Kansei requirements from online review texts to obtain more accurate Kansei knowledge. Secondly, the BPNN is used to establish the non-linear relationship between product Kansei factors and specific design elements, and a preference mapping prediction model is constructed. Finally, BPNN is transformed into an iterative prediction value of non-dominated sorting genetic algorithm-II (NSGA-II), and the model is solved through multi-objective evolutionary algorithm (MOEA) to obtain the Pareto optimal solution set that satisfies the user’s multiple emotional needs, and the fuzzy Delphi method is used to obtain the best product form design scheme that meets the user’s multiple emotional images. Using the example of electric bicycle form design could show that this proposed method can effectively complete multi-objective product solutions innovation design.