Hysteroid Personality of the Author of Ukrainian Publicist Film: Neurolinguistics of Communicative Behavior

The article is devoted to the problem of determining the style of communicative behavior of authors of Ukrainian journalistic cinema, who, according to the profiling classification, belong to the hysteroid type, taking into account neurolinguistic potentials. The article details the essence of the concept of “hysteroid personality” in the profiling paradigm and emphasizes the leading external features of such personalities. Among them are brightness, contrast, fashion, trendiness, the presence of theatrical gestures, theatrical grimaces, theatrical intonations, ability to fantasize, egocentrism and emotionality. An array of verbal and non-verbal markers in the communicative behavior of authors of journalistic cinema of the hysteroid type is presented. Within the first group, the use of exclamations, personal pronouns, repetitions, phraseological units, neologisms, pejorative, invective and foreign vocabulary was recorded. The dominant position was taken by the lexical level of objectification. The second group included broad, pictorial gestures, accentuated poses and a bright dress code, as well as a tendency to change images in the frame. The last two tools became the most characteristic of hysteroids in journalistic cinema and were often used by them. A set of tools of influence relevant to authors of journalistic cinema of the hysteroid type was established. It was noted that verbal and non-verbal markers of their communicative behavior mostly generate Milton-model processes of distortion (presuppositions), launch metaprograms of active motivation (personal pronoun of the first person singular with a combination of verbs of the active state) and the technique of pattern interruption (transformation of phraseological units). The above-mentioned facts are the result of synthesizing the hypostases of neurolinguistics, neurolinguistic programming (Milton-model processes and metaprograms) and profiling, in particular the “7 radicals” technique.