AbstractThe catastrophe created by COVID-19 has amplified the importance of life insurance policies in human life. It just does not fetter the human way of living but obliterates the very earnings of the family of the deceased person. This scenario but an opportunity for the mutual fund industry to market their product and can reach to optimal sale. The paper proposed to find that factors that influences a potential insurance subscriber and studied the influence of these factors on their decision-making process. A total of 152 responses were collected by the means of stratified random sampling from southern districts of Odisha. Factors analysis is used to extract factors affecting potential insurance subscribers and linear regression is applied to find the influence of these factors on their investment decision. The study found that the security of future and family, value for investment, fear of life and financial requirements for future, assured return after maturity and ease in settlement of claims and better public relations are the measure concern of the potential investors and these factors influence majorly the purchase decision of the subscribers. The insurance companies must consider these factors while formulating marketing strategies. The fear for future, life and family must be taken as tools to trigger the emotions of the potential subscribers, which will result in boost in sales of insurance policies.
Behera et al. (Wed,) studied this question.