Pricing Analysis and Optimization Strategies Based on the Marginal Cost of New Energy Vehicles

The new energy vehicles people talk about today are mostly cars that dont use fossil fuels for power. Instead, they use energy that can be replaced and is more sustainable and renewable, such as electricity or natural gas. This study addresses the critical need for sustainable sales solutions in the new energy vehicle (NEV) industry. The research is significant for its multifaceted contributions to environmental protection, industrial sustainability, and corporate profitability. A case analysis illustrates how key factors, including consumer behavior and market competition, influence pricing dynamics. The findings highlight major advantages, such as enhanced profitability, alongside critical challenges including raw material cost volatility, brand trust erosion, and the potential for price wars, all of which pose significant threats to industry development. To mitigate these challenges, the study proposes strategic recommendations, including forming long-term supplier partnerships and pursuing product value differentiation. Collectively, this research provides an actionable framework for NEV firms to navigate market complexities, offering both theoretical insights and practical strategies for achieving sustainable growth.