Abstract The article explores the role of innovative IT solutions in enhancing the intellectual potential of society, particularly in the context of education and professional development. The relevance of this study is driven by the rapid advancement of digital technologies, which are significantly transforming traditional methods of learning, communication, and professional activities. The objective of this research is to assess the impact of digital technologies on the intellectual development of individuals and society as a whole, as well as to identify key trends and challenges associated with digital transformation. To achieve this goal, the study employs methods such as the analysis of scientific publications, surveys conducted among students, educators, and IT professionals, and a comparative analysis of the collected data. The findings indicate that digital platforms significantly enhance learning efficiency by providing new opportunities for self-education, personalized learning experiences, and the development of critical thinking skills. However, alongside these benefits, challenges such as digital inequality and information overload emerge, requiring attention when integrating new technologies into educational and professional training systems. The article offers recommendations to bridge the digital divide and improve digital literacy, which can contribute to the development of intellectual potential at all levels of society.
Halyna Kryshtal (Sat,) studied this question.