October 3, 2025Open Access

The 24-Manai Telugu Chettiars and Their Clan Deities

Key Points

Field research highlights the community's rich heritage and traditions, emphasizing the role of clan deities.
The focus is on the 24-Manai Telugu Chettiars, showcasing their cultural practices and historical background.
Evidence from the community indicates ongoing traditions linked to trade and social structure, enhancing cultural understanding.
Exploration supports the importance of clan deities in maintaining identity within the Chettiar community.

Abstract

The Chettiar community has been present in South India since the time of kings. From ancient times, they have been engaged in trade, import-export, and small-scale businesses. The term “Chettiar” refers broadly to a social group. Within this community,several subgroups exist, such as the 24-Manai Telugu Chettiars, Nattukottai Chettiars, and Kongu Chettiars, among others. This study focuses specifically on the 24-Manai Telugu Chettiars and their clan deities, documenting their traditions and heritage based on field research.

The 24-Manai Telugu Chettiars and Their Clan Deities

Key Points

Abstract

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