Improving the management system of the resource potential of rural areas

A study of the resource potential of rural areas has been carried out, which is based on the recognition of many factors (tangible and intangible) affecting its development in a dynamic competitive environment. It is established that in the management system of the resource potential of rural areas, one of the central places is occupied by the question of choosing those resources that can become factors of their development, i.e. capable of creating a synergistic effect and giving an additional impetus to the economic and social development of the village. The essential characteristic of the resource potential of rural areas has been supplemented, taking into account, in addition to the totality of primary rural resources, used and unused opportunities, the implementation of which, with effective management, can generate institutional changes that promote the consolidation of the interests of business, government and the population in order to implement a set of transformations necessary to improve the quality of life of the rural population. It is revealed that such a special quality is possessed by the institutional potential and organizational and managerial resources of rural communities as its most important structural component. The institutional determinants of managing the resource potential of rural areas are substantiated, which include organizational management structures, organizational and communicative technologies for the development of partnerships and social technologies aimed at developing value attitudes and activating the rural population. It is proved that the implementation of management tools that ensure the synchronicity of changes in the economic and social spheres will contribute to increasing the sustainability of rural development and improving the quality of the rural environment. The proposed approach makes it possible to overcome the limitations of the traditionally applied narrowly sectoral approach to the problems of managing the development of rural areas and their resource potential.