Lesser-known buildings by the prominent Serbian architect Dragiša Brašovan (1887-1965) include the four-story office building of the Chamber of Industry and Association of Belgrade Industrialists at Poenkareva 27 (today Makedonska 25), built from May 1928 to September 1929. With a height of 25 meters, it became the highest point on Poenkareva's skyline, on either side of the street. Despite its significant function right in the heart of Belgrade, as well as the fact that it is a work by Brašovan, it has surprisingly remained on the margins of historiographical research and conservation priorities; an issue that has been influenced by several factors. Like many interpolated halls, it changed its purpose and number of floors over time, losing its original spatial significance. Aside from being a part of Brašovan's architectural legacy, it also deserves attention as an example of the cult of the facade in the architecture of Belgrade interpolations. Compared to Brašovan's preceding interpolations, its facade features a significantly reduced plastic program and milder contrasts of light and dark. In terms of style, it represents a transition from Academicism to Modernism, which Brašovan would pragmatically strive for as early as 1929, so as to not be left behind by his contemporaries (and competitors).
Aleksandar Kadićević (Wed,) studied this question.