ABSTRACT We investigate how Critical Audit Matter (CAM) attribution and auditors' response readability influence investors' perceptions of audit quality and their valuation revision judgements. Using an experiment with nonprofessional investors, we find that investors perceive the highest audit quality when auditors attribute CAMs to management and provide more readable responses. In addition, given a more readable response, CAM attribution to management leads to more negative valuation revisions than attribution to the nature of accounts through a positive indirect effect and a negative direct effect. Our study contributes to the recent CAM literature and provides implications for regulators, auditors, and investors.
Huang et al. (Thu,) studied this question.