The present study analyzes the possibilities for diversification in the iGaming sector through the integration of concepts derived from financial derivatives theory. The main idea is the development of a model introducing a mechanism for buying and selling bets between two clients as a means of early position closure—an analog to option trading in capital markets. The model is structured in three phases and four conditions, forming eight scenarios with varying probabilities and expected returns. The analysis demonstrates that, under appropriate parameters, the innovation can be potentially profitable for clients and acceptable for the bookmaker, who may offset potential losses through an increased number of registrations and an enhanced corporate image. The proposed conceptual framework provides a theoretical foundation for the creation of a secondary market in iGaming, which could lead to greater market efficiency, increased liquidity, and the rationalization of player behavior. The results emphasize the significance of an interdisciplinary approach combining game theory, behavioral economics, and financial engineering as a basis for sustainable development and competitive advantage in the dynamically evolving iGaming industry.
Iliev et al. (Thu,) studied this question.