ABSTRACT In response to Hinten et al.'s (2025) meta‐analysis of the impact of fantasy and fast pacing in screen media on young children, I present an information processing model in effort to explain the fantasy effect. Drawing on important work by Lang, I discuss how media might be processed, and why fantasy events could be particularly problematic. In essence, they may overload the cognitive system, which is trying to make sense of impossible events without the benefit of existing schemas that would reduce cognitive load. Summary We need better theory to guide research on why fantasy impairs executive function. Some ideas are provided here.
Angeline S. Lillard (Tue,) studied this question.