Combining DEMATEL and ANP to establish a decision-making evaluation model for farmers association to introduce mobile technology

Key Points

• The research aims to develop a decision-making evaluation model for farmers associations regarding mobile technology adoption.
• Utilized DEMATEL to identify and analyze causal relationships among factors affecting mobile technology adoption.
• Employed ANP to prioritize these factors and determine their impacts.
• Involved farmers associations in the decision-making process to ensure relevant insights.
• The model highlighted key factors influencing mobile technology adoption.
• Prioritization of factors revealed the most critical aspects that impact decision-making.
• It provided a systematic approach for farmers associations to evaluate mobile technology benefits.