Abstract Innovation in commerce and management has reshaped India’s economic landscape over the past three decades. From ancient trade routes and market town systems to digital platforms and agile management practices, India’s commerce history exemplifies continuous adaptation to social, technological, and economic changes. In the modern era, digital transformation, e-commerce, fintech solutions, social commerce, platform innovations, AI in operations, and data-driven decision-making have disrupted traditional business models and catalyzed inclusive growth. This article investigates both the traditional foundations of Indian commerce and the modern innovative practices, focusing on the adoption and impact of contemporary strategies in Indian enterprises, start-ups, and MSMEs (micro, small, and medium enterprises). It uses recent examples — including quick commerce, digital QR storefronts, rural ecommerce ecosystems like eSamudaay, and platforms such as Meesho and Shopsy — with supporting statistics demonstrating how innovation influences competitiveness, efficiency, and inclusion in India’s commerce and management ecosystems. The analysis concludes with insights into challenges, future directions, and recommendations for sustaining innovation in India.
Vidya M. Jirage (Sat,) studied this question.