Analysis of Consumer Preferences for Domestically Produced Oolong Tea Manufactured with a Drum-Type Withering Machine

Key Points

• The aim is to analyze consumer preferences for three domestic oolong tea varieties processed by a drum-type withering machine.
• Conducted consumer preference survey on three oolong tea varieties: yabukita, takachihon, and unkai.
• Utilized a drum-type withering machine for tea production to assess aroma enhancement.
• Analyzed consumer evaluations to determine preferences for each variety.
• Consumers showed varying preferences for the three oolong tea varieties.
• The drum-type withering machine enhanced the aroma, positively impacting consumer evaluations.
• Overall consumer acceptance indicates potential for market growth in domestically produced oolong tea.