生成式人工智能语境下粤剧视觉叙事重构机制研究

随着我国“十五五”时期数字中国建设与人工智能创新发展战略的持续推进，生成式人工智能在视觉内容生产领域的广泛应用，正深刻影响传统文化艺术的表达方式与叙事结构。粤剧作为中国戏曲体系中高度成熟且程式化程度较高的剧种，其视觉形态在角色造型、服饰纹样、色彩配置与舞台意象等方面，长期承载着稳定的文化语义与审美规范。在生成式人工智能介入视觉创作之后，粤剧视觉不再仅以经验传承与人工再现为主要路径，而逐步进入以数据学习与模型推演为支撑的数字化叙事环境。 本文立足艺术学与数字人文研究视角，将粤剧视觉符号视为叙事要素而非单纯图像对象，在梳理其传统视觉叙事逻辑的基础上，分析生成式人工智能介入后粤剧视觉叙事在组织方式、表达路径与文化约束层面的变化，并重点探讨在数字生成条件下维持粤剧视觉文化一致性与审美稳定性的可能机制。研究认为，生成式人工智能并非对粤剧视觉传统的替代，而是一种促使其视觉叙事逻辑被重新理解与重构的重要媒介，为粤剧文化在数字化语境中的当代表达与智能传播提供新的理论空间。 With the continuous advancement of China's digital China construction and artificial intelligence innovation development strategy during the 14th Five-Year Plan period, the widespread application of generative artificial intelligence in the field of visual content production is profoundly influencing the expression methods and narrative structures of traditional cultural arts. As a highly matured and highly stylized genre within China's opera system, Cantonese opera's visual forms—encompassing character design, costume patterns, color schemes, and stage imagery—have long carried stable cultural semantics and aesthetic norms. After the intervention of generative artificial intelligence in visual creation, Cantonese opera visuals are no longer primarily reliant on experiential inheritance and manual reproduction, but are gradually entering a digital narrative environment supported by data learning and model inference.This paper, from the perspectives of art studies and digital humanities, treats Cantonese opera visual symbols as narrative elements rather than mere pictorial objects. Building on an analysis of their traditional visual narrative logic, it examines the transformations in the organization, expression, and cultural constraints of Cantonese opera visual narratives following the integration of generative artificial intelligence. The study further explores potential mechanisms for maintaining the visual cultural consistency and aesthetic stability of Cantonese opera under digital generation conditions. It argues that generative AI does not replace the visual traditions of Cantonese opera but serves as a crucial medium for reinterpreting and reconstructing its visual narrative logic, thereby providing new theoretical space for the contemporary expression and intelligent dissemination of Cantonese opera culture in a digital context.