Artificial Intelligence (AI) has evolved from a computational tool for automation into a sophisticated analytical framework for examining human decision-making and consumer behaviour. Contemporary AI systems process large-scale behavioural data – such as search patterns, purchase histories, mobility traces, and interaction logs – to model consumer preferences, predict choices, and infer latent motivations across digital contexts. https://entechonline.com/ai-decision-support-systems/
Sheelam Dr. Harsha (Sat,) studied this question.