Assessment of the Socio-Economic Factors and Constraints Influencing Social Media Usage among Livestock Farmers in Andhra Pradesh, India

Key Points

• Social media usage is influenced by various socio-economic factors and constraints, affecting livestock farmers.
• Key evidence shows that digital connectivity can vary widely among different regions, impacting social media access.
• Assessment of social media usage was conducted through surveys targeting livestock farmers across Andhra Pradesh.
• This insight may help improve communication strategies and resources tailored for livestock farmers in rural regions.