As China's population aging accelerates, its 310 million elderly have become a core audience for broadcast media. With its natural advantages of simple operation and strong companionship, radio serves as an important vehicle for the elderly to obtain information and alleviate loneliness. This paper analyzes typical cases, including Anhui Senior Radio, Hunan Aiwan Channel, and Heilongjiang Senior and Children's Radio, to systematically outline hosting strategies and integrated communication models adapted for aging audiences. Starting from the needs and media usage habits of this group, the article provides practical references for broadcast media to serve the silver generation and develop the silver economy.
Fan Lingxuan (Wed,) studied this question.