From the perspective of cultural identity, domestic mainstream films are the most capable of showcasing the Chinese spirit and inspiring the patriotic feelings of the audience. However, some domestic mainstream film and television works currently suffer from issues such as narrative homogeneity, inadequate identity adaptability, and insufficient exploration of cultural connotations, which urgently need innovation and breakthroughs. This article holds that the innovation of domestic mainstream film and television works lies in the improvement and transformation of the narrative paradigm in three aspects: historical memory writing approach, values expression method, and aesthetic stimulation method. Specifically, it shifts from the macro to the micro perspectives, from mythological heroes to the epics of ordinary people, and from one-way indoctrination to evoking emotional resonance, in order to consolidate the foundation of cultural identity. The all-media platform broadens the coverage of identity, the segmentation strategy precisely reaches the audience, the ritualized communication deepens the degree of identity, and the IP-based development prolongs the time of identity, thus forming an identity strengthening mechanism jointly driven by narrative innovation and integrated communication.
Wang Chenyao (Wed,) studied this question.