In a GenAI-generated text message context, how to enhance tourists’ visit intention through dynamic and multisensory cues in the destination visual narrative

Key Points

• Dynamic visual narratives significantly influence tourist visit intention, enhancing overall experience.
• Evidence shows a 30% increase in intention when multisensory cues are included in narratives.
• Assessment of visual narratives through GenAI highlights the impact of sensory engagement in tourism.
• Implications suggest that destinations may benefit from incorporating technology to attract visitors.