Framing work on social media: how influencers manage impressions through video (2026-01-26)

Key Points

• Impressions are carefully crafted by influencers through targeted video content, enhancing audience connections.
• Key metric findings show that video-based interactions lead to increased audience engagement rates.
• Observational analysis across diverse social media platforms demonstrates influencers' strategies for managing their online persona.
• These findings may highlight the importance of strategic content creation for effective audience outreach.