Female, but not too feminine - Perceptions of female entrepreneurs and their ventures: the role of gender and feminine adornments

Key Points

• Female entrepreneurs are often perceived through the lens of traditional gender roles, shaping their business interactions.
• Feminine adornments can influence how female-led ventures are viewed in the business landscape, affecting funding opportunities.
• Gender bias remains a significant barrier for female entrepreneurs, impacting their venture success and visibility.
• Understanding these perceptions could lead to improved support systems for female entrepreneurs in various industries.