A game-theoretic perspective on channel selection for agricultural products under yield scale constraints in live streaming e-commerce: quality, welfare, and equilibrium selection

Key Points

• Quality influences channel selection for agricultural products, leading to improved welfare outcomes.
• Channel selection strategies achieve equilibrium in the agricultural market, balancing between yield and quality.
• Analysis employs game theory to understand dynamics influencing agricultural product distribution.
• Implications of yield scale constraints highlight the need for optimized channel selection in e-commerce.