Falsity images also have real benefits? The impact of AI-generated advertisements' visual styles and reach methods on consumer consultation intentions

Key Points

• Consumer consultation intentions increase when exposed to visually appealing AI-generated advertisements, indicating marketing effectiveness.
• The analysis shows that both visual styles and reach methods significantly affect consumer responses, enhancing consultation rates.
• Using various AI-generated advertisement styles, this approach assesses their impact on consumer behavior and decision-making.
• The findings support the notion that innovative advertisement techniques may improve marketing outcomes, warranting further exploration.