Stance detection for customer advocacy identification in online customer engagement: A deep learning approach

Key Points

• Stance detection effectively identifies customer advocacy in online engagements, leading to better strategic insights.
• The model's accuracy reached 85% in categorizing advocacy stance among various online interactions.
• Using deep learning algorithms, the analysis evaluates customer sentiments and advocacy in digital platforms.
• This approach highlights the potential for enhancing customer engagement practices, fostering brand loyalty.