What does this research mean for the field?

Social media has transformed urban Ghana's communication landscape, with a 50% increase in reliance on social media for news among individuals. Novelty: ClaimNovelty.NOVEL_FINDING. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

The research examines how social media influences communication patterns among urban Ghanaians.

March 6, 2026Open Access

Social Media's Influence on Urban Ghanaian Communication Patterns,

Key Points

The research examines how social media influences communication patterns among urban Ghanaians.
Conducted a mixed-methods analysis combining quantitative surveys and qualitative interviews.
Collected data on individuals' reliance on social media versus traditional media.
Performed a comparative analysis of survey data collected over recent decades.
Social media reliance for news increased by 50% over the specified period.
Traditional radio remains the dominant source of information.
Significant shifts observed in preferred information sources among urban populations.

Abstract

Urban Ghanaian communication patterns have evolved significantly over recent decades, influenced by both traditional media and newer digital technologies. A comparative analysis of survey data from and was conducted using a mixed-methods approach combining quantitative surveys with qualitative interviews. The proportion of individuals relying on social media for news increased by 50% between and , while traditional radio remains the dominant source of information. Social media has transformed urban Ghana's communication landscape, with significant shifts in preferred sources of information but maintaining a strong presence of traditional media outlets. Further research should explore the implications of these changes on civic engagement and social cohesion within urban communities. Urban Communication Patterns, Social Media, Digital Transformation, Ghana

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