In the era of digital transformation, organizations generate massive volumes of data from diverse business operations. However, transforming this data into meaningful and actionable insights remains a significant challenge, particularly for small and medium enterprises. Traditional business intelligence dashboards mainly provide descriptive analytics and lack predictive and prescriptive capabilities. This paper presents PRISMORA, an AI-powered business insights dashboard designed to support intelligent decision-making through real-time analytics, machine learning-based predictions, anomaly detection, and actionable recommendations. The proposed system integrates the MERN stack with Python-based machine learning models to enable seamless data ingestion from CSV files, Google Sheets, and REST APIs. PRISMORA offers role-based secure dashboards using JSON Web Tokens (JWT) and interactive visualizations for effective analysis. Experimental evaluation using synthetic sales datasets demonstrates that ensemble learning models such as XGBoost and Random Forest outperform classical time series models in forecasting accuracy. The results indicate that PRISMORA provides a scalable, cost-effective, and intelligent platform for modern business intelligence.
Bodhani et al. (Thu,) studied this question.
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