ABSTRACT Purpose Despite its growing importance, behavioral safety remains under researched. This study aims to investigate the impact of behavior‐based safety ( BBS) interventions on BBS outcomes within organizational contexts. Grounded in the theory of planned behavior ( TPB) , the research further investigates the mediating role of employee readiness in translating BBS interventions into BBS outcomes. In addition, the research aims at examining the moderating effect of management commitment, as well as its employee readiness mediated moderation effect in the relationship between BBS interventions and BBS outcomes. Methodology The research model has been tested through ‘covariance‐based structural equation modelling (SEM) using AMOS 7.0, with the Maximum Likelihood indicator’. AMOS‐SEM has been used to evaluate the entire model structure and assess how well the model fits the data, whereas PROCESS Micro has been used to conduct mediation, moderation, and mediated‐moderation conditional process analysis. Results This study provides empirical support for the effectiveness of BBS interventions in improving BBS outcomes. The result proved a significant indirect effect ( t = 3.9852, p = 0.0000) of BBS interventions ( BBSI) on BBS outcomes ( BBSO) through ER , proving ‘Partial Mediation’. The result reveals that MC significantly but negatively moderates the relationship between BBSI and ER . In detail, when MC is low, the effect of BBSI on ER is strong, and when MC is high, the impact of BBSI on ER is weak. Finally, the mediated moderation result proved that MC as a moderating variable significantly but negatively influences the mediation effect of ER between BBSI and BBSO . In other words, if MC as a moderator increases, the mediation effect of ER between BBSI and BBSO decreases. Originality The research contributes to behavioral safety research, a rarely studied problem by empirically proving the effectiveness of BBSI by considering Employee readiness and Management commitment as mediating and moderating variables respectively.
Muduli et al. (Fri,) studied this question.
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