The rapid evolution of digital banking platforms has transformed the financial ecosystem in India, leading to widespread adoption of applications such as YONO SBI and HDFC Net Banking. These platforms have redefined the way consumers interact with banks by offering seamless access to services like fund transfers, bill payments, investment options, and loan management. YONO SBI integrates lifestyle features with banking, enabling users to shop, book travel, and access financial products within a single application, while HDFC Net Banking emphasizes secure online transactions, account management, and personalized financial planning. With the increasing penetration of smartphones, internet connectivity, and government initiatives promoting digital banking, consumers today rely more on these platforms for routine financial activities, reducing dependence on physical branch visits. This study investigates the impact of YONO SBI and HDFC Net Banking on consumer spending and saving behavior. It explores how instant and integrated banking options may encourage higher transaction frequency, diversified financial engagement, and reduced resistance to spending compared to traditional banking methods. The findings of this study will help understand the dual nature of digital banking tools, promoting convenience and efficiency while also influencing consumer tendencies toward both spending and structured savings.
Kanoujiya et al. (Sat,) studied this question.