The rapid advancement of digital technology has significantly transformed the hospitality industry. Online hotel booking platforms such as MakeMyTrip, Booking.com, Agoda, and Goibibo have changed the traditional reservation process by offering convenience, transparency, and instant access to information. Customers can compare prices, read reviews, evaluate ratings, and access promotional offers before making their final booking decision. This study examines the impact of online platforms on customer booking decisions in hotel booking. The research focuses on factors such as online reviews, pricing strategies, platform features, and customer trust that influence booking intentions. Primary data was collected from 168 respondents using a structured questionnaire. The collected data was analyzed using frequency and percentage analysis. The findings reveal that price, customer reviews, discounts, and platform features play a significant role in influencing hotel booking decisions. The study concludes that online platforms have a strong impact on customer behavior in the hospitality industry.
Aswin et al. (Thu,) studied this question.