Study on Post-Use Evaluation and Optimization Strategies for the Cultural Tourism Landscape of Xidajie Street in Baoding from the Perspective of Immersive Experience

In the context of immersive technologies deeply integrated into the cultural tourism industry, immersive cultural tourism has become an important means of heritage revitalization. Immersive experience is both a crucial consumer element and a key indicator for evaluating the attractiveness of cultural tourism landscapes. This study evaluates the post-use experience of the cultural tourism landscape of Xidajie Street in Baoding from the perspective of tourist immersion. Through a literature review, investigation of typical immersive districts, and expert interviews, we extract immersive cultural tourism landscape evaluation criteria based on a depth model of immersion, focusing on three dimensions: narrative, enclosure, and interaction. Subjective perception data from tourists is then collected through a survey, and IPA (Importance–Performance Analysis) is employed to identify the strengths and weaknesses of Xidajie’s cultural tourism landscape. The results show that Xidajie excels in spatial environment shaping and historical preservation, but has room for improvement in cultural narrative extension, contextual immersion, and interactive experiences. Therefore, strategies are proposed to enhance the cultural IP, establish a complete narrative structure, create authentic enveloping environments, and enrich interactive games to build a high-quality online and offline immersive cultural tourism landscape. This aims to promote the renewal of Xidajie and the dynamic transmission of Baoding’s local culture.