Constructivist market studies: A short biography

Key Points

• The commentary aims to discuss the evolution and potential future developments in the field of Constructivist Market Studies, focusing on marketing.
• Reviewed literature on Constructivist Market Studies and marketing.
• Analyzed historical developments within the field.
• Identified key areas for future research and exploration.
• Outlined the evolution of marketing as a subarea within CMS.
• Identified gaps and opportunities for further development in marketing studies.
• Suggested directions for future research within Constructivist Market Studies.