E-commerce has transformed the market landscape for tribal artisans and farmers in India, providing access to broader national and international markets, increasing income potential, and promoting cultural heritage. This study examines the role of e-commerce in promoting tribal handicrafts and agro-products, analyzes government initiatives such as TRIFED’s Tribes India e- Marketplace, and evaluates challenges including digital literacy, infrastructure, and cultural preservation. A mixed-method approach combining literature review and primary survey data was adopted. Results indicate that e-commerce significantly enhances income and visibility, though success depends on capacity-building, digital training, and strategic marketing.
Thakur et al. (Fri,) studied this question.