Digital Payment Adoption among Homemakers: A Study of FinTech's Role in Changing Economic Behaviors Dr. Rohini N. Misal Assistant Professor, MBA Department, Hirachand Nemchand College of Commerce, Solapur Dr. Nitin D. Misal Principal, SVERI’s College of Engineering (Polytechnic), Pandharpur Abstract The rapid expansion of digital payment technologies in India has significantly altered financial transaction patterns across diverse demographic groups. This study investigates the adoption of digital payment platforms among homemakers and evaluates the influence of FinTech innovations on their financial behavior and economic empowerment. Homemakers, traditionally less engaged in formal financial systems, constitute an important yet underexplored segment in the digital ecosystem. The research adopts a quantitative approach using primary data collected from 400 homemakers across urban, semi-urban, and rural regions through stratified random sampling. The findings indicate a high level of adoption, with UPI-based applications being the most preferred. The key determinants of adoption include smartphone access, education, and urban residence. Convenience, safety, and incentives act as major motivators, while trust issues, digital illiteracy, and connectivity challenges hinder adoption. The study also highlights improved financial participation, budgeting practices, and confidence among users, though disparities persist across age groups and rural populations. Keywords: Digital payments, FinTech, homemakers, financial inclusion, behavioral changes, UPI, women's empowerment
Misal et al. (Wed,) studied this question.