Fishbein's attitude theory posits that beliefs are the only mediators of attitude formation and change. The validity of this proposition for consumers’ beliefs about product attributes and brand at...

Bookmark

Cite This Study

Mitchell et al. (Sat,) studied this question.

synapsesocial.com/papers/69d732f0447a5ff6a2b8a39a https://doi.org/https://doi.org/10.2307/3150973

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1Attitudinal effects of mere exposure.1968 · 6,638 citations
2Strong Inference1964 · 2,861 citations
3The Impact of Television Advertising: Learning Without Involvement1965 · 1,541 citations
4Information representation in visual images1975 · 545 citations
5Unequal Cell Sizes in Marketing Experiments: Use of the General Linear Hypothesis1975 · 49 citations

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1Attitudinal effects of mere exposure.1968 · 6,638 citations
2Strong Inference1964 · 2,861 citations
3The Impact of Television Advertising: Learning Without Involvement1965 · 1,541 citations
4Information representation in visual images1975 · 545 citations
5Unequal Cell Sizes in Marketing Experiments: Use of the General Linear Hypothesis1975 · 49 citations