Structural approaches to narrative analysis in entrepreneurship research

Narrative is recognized as a credible source of knowledge for scholars engaged in theory building in entrepreneurship. A wide range of methods for the analysis of narrative empirical material have been adopted in research to date. Thus, researchers have a multitude of ways to engage with data, such that investigators new to narrative analysis may face challenges in approaching and framing analyses of their narrative material. This article presents exemplars from two researchers who used structural approaches to uncover contemporary understandings of entrepreneurship in different contexts. Their experiences suggest a framework that scholars embarking on journeys into narrative analysis can use to their benefit.