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This study examined how outstanding high school football coaches developed life skills in their players. In-depth phone interviews were conducted with 10 outstanding coaches ranging in age from 47 to 68 years (M = 54). Coaches averaged 31 years of coaching experience, and were highly successful (76.6% winning percentage). Hierarchical content analysis of the data revealed that two general dimensions or categories of strategies emerged: (a) general coaching; and (b) player development strategies. Within the general coaching strategies dimension, higher-order themes focused on working with players and strategies for dealing with other parties. In the player development strategies general dimension was the higher-order theme set of teaching life skills. Results highlighted that it was clear these coaches did not view the coaching of life skills as separate from their general coaching strategies for performance enhancement and while highly motivated to win, personal development of their players was a top priority.
Gould et al. (Wed,) studied this question.
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