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Two studies investigated how social comparison to peers through computer-mediated interactions on Facebook might impact users' psychological health. Study 1 (N = 180) revealed an association between time spent on Facebook and depressive symptoms for both genders. However, results demonstrated that making Facebook social comparisons mediated the link between time spent on Facebook and depressive symptoms for men only. Using a 14-day diary design (N = 152), Study 2 found that the relationship between the amount of time spent on Facebook and depressive symptoms was uniquely mediated by upward, nondirectional, and downward Facebook social comparisons. Similarly, all three types of Facebook social comparisons mediated the relationship between the number of Facebook logins and depressive symptoms. Unlike Study 1, gender did not moderate these associations. Both studies provide evidence that people feel depressed after spending a great deal of time on Facebook because they feel badly when comparing themselves to others.
Steers et al. (Wed,) studied this question.