Collaborative Learning via Social Media: A Pathway to Academic Achievement

Background: Many institutions of higher learning still rely on learning management systems that were developed in the past, which do not fully utilize social media (SM) to engage scholars in collaborative learning (CL). A lot of research has been done to determine how to use SM to enhance researchers' academic performance through collaborative learning, as social media usage has increased recently, particularly among researchers as well as lecturers at educational institutions. It seems that SM can offer to the development of academic communities, which enhance group projects and boost students' grades. Methodology: The extended Technology Acceptance Model (TAM) model is used to find the impact of SM on collaborative learning and academic performance. The sample was collected from 150 postgraduate students who provided the data. Perceived utility is one of five categories that were studied. PEOU, SM purpose, academic performance, and CL were other factors. By using PLS-SEM, the study robustly measures the relationships between these factors, highlighting the complex interplay of digital tools in higher education. Findings: It finds that CL plays a vital role in the link among SM use and academic success, emphasizing the value of teamwork in the digital age. Using the TAM, the research offers new insights into how SM can boost student engagement, improve communication, and encourage knowledge sharing in education. PLS-SEM is used for data analysis. The result demonstrates that social media use fosters a cooperative learning environment in which students may successfully complete coursework and group projects. The research finds that SM boosts collaborative learning and academic performance by increasing student engagement and facilitating group work. Students who perceive SM as beneficial and easy to use show improved academic outcomes, making SM a valuable tool in higher education. Unique Contribution: Social media improves the learning environment and boosts academic achievement by promoting student engagement and involvement, managing group conversations, and aiding the completion of assignments or research projects. Researchers have indicated the significant impact of SM and cooperative education on students; Academic efficacy.