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This study focuses on the connection between strategic sustainability and company performance. Specifically, it investigates the effects of four strategic sustainability dimensions—namely, marketing, business strategy, management, and eco-innovation—on sustainability performance and brand. The study builds on a quantitative approach with data collected via a web-based survey conducted in the construction sector in Finland. The results reveal that the higher the marketing efforts and actions, the better the sustainability performance; in addition, the higher the eco-innovation ability, the better the sustainability performance. Further, the results show that the better the eco-innovation ability the firm has, the more likely it is to have higher brand value. The study is the first to conduct a comprehensive investigation of the connection between strategic sustainability and intangible value in terms of sustainability performance and brand.
Kinnunen et al. (Fri,) studied this question.