Key points are not available for this paper at this time.
Drawing on examples from recent promotional campaigns created by streaming platform Netflix, this article reflects on translation and media paratexts from an interdisciplinary perspective. It includes discussion of marketing approaches, political and commercial constraints and priorities, theoretical frameworks, and future directions in media paratext research. It also introduces and contextualizes the contributions included in the special issue Media Paratexts and Translation.
Bucaria et al. (Sat,) studied this question.