Shaping public attitudes towards the deployment of military power: NATO, Afghanistan and the use of strategic narratives

Abstract This article seeks to explain variations in public support for the deployment of military troops to Afghanistan by means of the strategic narratives employed by national governments. Focusing on the UK, Canada, the Netherlands and Denmark, we argue that strong narratives about the why-what-and-how of overseas military missions increase the likelihood of popular support, while weak story lines are likely to result in a souring public opinion environment. Contrary to most current studies of public opinion and the support for international missions, we thus emphasise the role played by political leaders in shaping public attitudes towards the projection of military power. Surely, politicians are affected by polls and the wishes of public opinion – but popular attitudes are far from immune from political elites’ attempts to rationalise the use of military force via strategic narratives.