Dynamics of the external environment requires the company's management to anticipate future developments, continuously analyse and monitor their environment, search for new opportunities, and objectively evaluate the potential of the company with sufficient advance to prepare an appropriate strategy for future development and prosperity.With the growing pressure to improve strategic management of organizations, companies employ outstanding managers – strategists whose main task is to ensure the long-term success of an organization in challenging, changing and heavy influenced (to-be or not to-be) environment. Several variables play significant roles and it is difficult to predict them. This paper discusses the concepts of strategic management with an emphasis on creating a suitable business strategy. Its benefit is the comparison of the ideas of military strategists and underlying of parallels in nowadays-strategic management.
Mihalčová et al. (Sat,) studied this question.
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