ABSTRACT Online forums offer family scholars a unique opportunity to learn how people make sense of complex issues related to family, identity, and relationships. These digital spaces often mirror or even amplify offline dynamics, as users interact to disclose sensitive information, construct narratives, offer validation, or address uncertainty. Online forums provide an authentic glimpse into a group or phenomenon through easily accessible, naturally‐occurring interactions, including from hard‐to‐reach populations. Guided by symbolic interactionism, we offer practical guidance for researchers interested in this approach. We draw from existing literature to outline strategies for identifying relevant forums, collecting data ethically, and analyzing data using qualitative methods. In addition to providing several examples of published work using forums as a data source, we provide a case example of a published study using data from Reddit to demonstrate potential steps for interested scholars to follow in conducting online forums research. We explore potential study design challenges that researchers should consider, including the lack of consistent demographic data, difficulties in conducting follow‐ups, and the risk of social desirability bias, even in anonymous settings. We also highlight ethical considerations inherent in this type of research. Overall, family scientists can expand their methodological toolkit and gain deeper insights into the lived experiences of individuals and families in the digital age by considering online forums as a rich data source.
Monk et al. (Fri,) studied this question.
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