The adoption of green technology in the automobile industry has gained significant importance in India due to increasing environmental concerns, fuel price volatility, and government initiatives promoting sustainable mobility. Consumer perception plays a crucial role in determining the acceptance and success of green automobiles, particularly electric and hybrid vehicles. This study examines consumer perception toward green technology in the Indian automobile industry with reference to environmental awareness, cost considerations, technological trust, and purchase intention. The study is based on a descriptive research design and data collected from 150 respondents. The findings reveal that while Indian consumers demonstrate high environmental concern and positive attitudes toward green technology, factors such as high initial cost, limited charging infrastructure, and lack of awareness continue to influence purchase decisions. The study concludes that improving affordability, infrastructure, and consumer education is essential for accelerating green vehicle adoption in India.
Smt.Premalatha Munoli (Sat,) studied this question.