ABSTRACT Despite global commitments under the Paris Agreement, empirical evidence on the involvement of the land‐based private sector of emerging economies in carbon trading remains limited. The study analyses how behavioural factors and institutional complexities influence the involvement of the land‐based private sector in carbon trading in Indonesia. The data were collected from 150 land‐based business entities in Indonesia using an online survey and analysed using partial least squares structural equation modelling. The results indicate that perceived benefits, institutional pressures and management commitment positively shape organisational intention, with management commitment also mediating these relationships. Conversely, trust in facilitating factors negatively affects intention, suggesting that passivity arises when external support conflicts with expectations. Perceived challenges, including technical, financial and regulatory barriers, also reduce participation intention. These findings highlight the importance of aligning internal strategies, responding to institutional pressures and interpreting external support cautiously in preparing for carbon trading. The study offers actionable insights for policymakers and practitioners to design engagement strategies and institutional support mechanisms that enhance private‐sector participation in carbon markets.
Alviya et al. (Sun,) studied this question.