An excerpt from the new book Beyond Shareholder Primacy: Remaking Capitalism for a Sustainable Future describes how leaders can make their organization’s core values a meaningful part of the business strategy. The author shares a framework modeled on the approach companies like S.C. Johnson and Ben & Jerry’s took in developing their purpose statements. Leaders can apply the framework to align their own organization’s transformational purpose with its values, metrics, and sustainability goals.
Stuart Hart (Thu,) studied this question.