Consumer preferences for digital platform-based clothing repair service features: Evidence from a multinational choice experiment

Key Points

• This research aims to explore what features consumers prefer in digital clothing repair services.
• Conducted a multinational choice experiment to analyze consumer preferences.
• Identified key features such as delivery options, repair time, payment timing, and repair cost.
• Categorized consumers into three groups: value-oriented, price-sensitive, and indifferent bystanders.
• Consumers preferred shorter turnaround times for repairs across all countries.
• Payment timing influenced preferences for certain repair types.
• Delivery preferences varied significantly by country.