What question did this study set out to answer?

The paper aims to evaluate e-NAM implementation in horticultural crops and its impact on tomato trading and farmer participation.

May 9, 2026Open Access

Emerging marketing models to link farmers to market-case of e-nam in tomato crop

Key Points

The paper aims to evaluate e-NAM implementation in horticultural crops and its impact on tomato trading and farmer participation.
Analyzed data from two Agricultural Produce Market Committees (APMCs) in Andhra Pradesh.
Assessed the status of implementation of e-NAM practices and constraints faced by farmers and traders.
Explored opportunities for integrating APMCs into a national e-platform.
e-NAM trading improved tomato market access for farmers, enhancing overall efficiency.
Identified significant constraints that limit farmer and trader participation in e-NAM implementation.
Highlighted the need for better integration of APMCs with the national e-NAM platform for increased connectivity.

Abstract

The paper revolves around the implementation process of e-NAM in horticultural crops. Using the data from two APMCs in Andhra Pradesh, the status of implementation of recommended e-NAM practices, the beneficial effects of e-NAM trading in tomato, the constraints associated with participation in e-NAM by farmers and trader, scope for linking organizations/institutions to e-NAM platform for improved efficiency and need for integration of APMCs to national level e-Platform are analyzed in the paper.

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